Your Company's New Unfair Advantage
The
Data-Driven Copywriter
Beat Skyrocketing Ad Costs By Exploiting Years of Split-Test Data Inside The Brain of a Former $100M Media Buyer — Now Copywriter To The Biggest Ecommerce Brands Online
my story in 60 seconds
Hi, I'm Howard Tseng — a native Texan born to a working-class immigrant family. In 2009, I stumbled into Digital Marketing.
From then, my life would never be the same. Through dedication to my craft, I cultivated two super powers: Media Buying & Copywriting.
My first career-making moment came as a media buyer, when I helped Dr. Axe & his company Ancient Nutrition reach their first $100M. Since then, I've been honored to write for some of the largest Ecommerce brands online, who have simply hired me to be their “needle mover”.
Years of Marketing
Inc. 5000 Clients
Accounts Managed
Ads Created
What I Do Differently
Impactful Messaging
As a champion and voice for your company, leave it to me to implement the most important part of your top-line growth strategy — the messaging. I've helped several companies break into the Inc. 5000's top 50, and I'd be honored to do the same for yours.
Audience Deep Dive
Most company execs don't know their audience as well as they think. You need somebody with a closer ear to the ground. Using a proven research process, I'll figure out who your best customers are, what makes them tick and, more importantly, what makes them buy.
Ideas That Sell
Sure, blame the algorithm. But an even bigger problem? Most ads are easy to ignore! It's why attention-grabbing copy is so important. But attention is fleeting — your copy must converts eyeballs to sales. Bad messaging could be costing your company millions in wasted ad spend. Time for a change.
Use Data to Identify Root Problems
Your marketing has leaks. Your messaging is not working. Worst of all, there are people right now who WANT to buy from you — and you're not letting them. Let's analyze your data so we can find the holes and plug them.
Rapid A/B Testing
Anybody can set up a simple marketing test. It's WHAT you test that matters. Having a smart testing process and strategy is critical to scaling. The last thing you want to do is scale a losing idea. Before spending lots of money, you MUST find the big idea that works for your audience. That's exactly what I'll help you do.
Unleash The Traffic
Maximize scale by targeting EVERYONE in your audience. Favorable market conditions do not last forever—when it's time, it's time to scale. That's when high-level experience counts most. I know what it's like to spend over $15,000 in one day and over $4 million in one year… because I did it.
Don't settle for slow results. Start creating MASSIVE change NOW.
Featured Clients
Dr. Axe / Ancient Nutrition
Being a part of the Dr. Axe & Ancient Nutrition team was a once in a lifetime experience. Here, we celebrate hitting our $100 Million goal.
Photo: 2017 Holiday Party, Franklin, TN
2 Comma Club Award
Receiving the “2 Comma Club” award for my work with Dr. Axe at one of the biggest marketing conferences of the year.
2019 Copy Accelerator Event
Getting high-level copywriting training from two of the top copywriters in direct-response, Justin Goff and Stefan Georgi. Continuous growth and training has been one of my keys to success.
Now it's your turn.
%